Which term refers to things that motivate people; motivation factors can be personal and difficult to measure?

• A. Things that motivate people. Motivation factors can be personal and difficult to measure
• B. External incentives only
• C. A hygienic factor is the only motivator
• D. A process for evaluating employee performance

Answer: (A)

Motivators are the internal factors that drive people to perform and feel satisfied at work. These influences come from the work itself—like achieving, recognition, meaningful tasks, responsibility, growth, and advancement—and they tend to vary from person to person, making them hard to measure with simple metrics. This aligns with the idea that motivation factors can be personal and not easily quantifiable. In Herzberg’s two-factor framework, these motivators are distinct from hygiene factors, which prevent dissatisfaction but don’t by themselves create lasting motivation. External incentives, focusing only on outside rewards, miss these internal drivers. A process for evaluating performance isn't about what content or conditions motivate someone, so it doesn't capture this concept.