Which plan outlines activities designed to meet revenue goals?

• A. Media Policy
• B. Marketing Plan
• C. Maslow's Hierarchy of Needs
• D. Mediation

Answer: (B)

The plan that outlines activities designed to meet revenue goals is the marketing plan. It’s the document that translates revenue targets into concrete actions—defining who the guests are, what messages and promotions will reach them, how pricing and distribution will support sales, and when these activities will occur. It also includes budgeting and how success will be measured, so you can track progress toward revenue goals. In a hospitality context, this could cover seasonal promotions, loyalty programs, social media campaigns, local partnerships, and event-driven activities aligned with projected revenue. The other options don’t focus on driving sales: a media policy guides how a company communicates with the press, Maslow’s Hierarchy explains human motivation, and mediation is a method for resolving disputes.