Which plan is a calendar of specific activities designed to meet the operation's revenue goals?

• A. Media Policy
• B. Marketing Plan
• C. Management Schedule
• D. Maslow's Hierarchy of Needs

Answer: (B)

A marketing plan is the schedule of specific activities aimed at achieving revenue targets. It maps out the promotional campaigns, channels, events, and timing needed to reach buyers and drive sales. By laying out what will be done, when, and with what budget, it creates a coordinated calendar that aligns marketing efforts with revenue goals and allows progress to be tracked.

Other options don’t fit this purpose: a media policy governs how the organization communicates with the media and protects brand messaging, not a plan of revenue-driven activities. A management schedule focuses on internal timing and staffing tasks, not external revenue-focused campaigns. Maslow's Hierarchy of Needs is a psychology concept about human motivation, not a business plan for generating sales.