What framework defines clear, specific, measurable, achievable, relevant, and time-bound goals?

• A. KPI
• B. OKR
• C. SMART
• D. MBO

Answer: (C)

Clear, well-defined goals are best created with the SMART framework, which makes each objective Specific, Measurable, Achievable, Relevant, and Time-bound. Specific means the goal states exactly what will be accomplished. Measurable ensures you can quantify progress or the outcome. Achievable checks that the goal is realistic given available resources and constraints. Relevant keeps the goal aligned with broader business aims and priorities. Time-bound sets a clear deadline to create focus and urgency. In hospitality, using SMART helps teams know precisely what to achieve, how to measure it, and by when—whether improving guest satisfaction, service efficiency, or revenue. KPIs are useful metrics to monitor performance but aren’t a full goal-setting framework. OKRs promote ambitious objectives with measurable results but don’t always enforce the full five SMART criteria. MBO centers on management by objectives, yet lacks the explicit structure of Specific, Measurable, Achievable, Relevant, and Time-bound goals.